10% More Conversions by Targeting This Overlooked GA4 Audience
Finding new ways to optimize conversions can be challenging, but targeting an overlooked GA4 audience — the “engaged but non-converting” users — can increase conversions by at least 10%.
Who Are These Users?
These are visitors who engage with your site, explore products, or add items to their cart but don’t complete a purchase. They show clear intent but need an extra nudge to convert.
How to Identify Them in GA4
- Use the Audience Builder to create a segment with conditions like:
- Users who initiated checkout but didn’t purchase.
- Users with high engagement metrics (e.g., session duration > 2 minutes).
- Cart abandoners.
- Exclude users who made a purchase during the timeframe.
Export this audience for retargeting or personalized email campaigns.
Why Focus on This Audience?
- High Intent: These users are more likely to convert.
- Lower Costs: Retargeting them is cost-effective.
- Personalization Potential: Tailor messages to address their hesitations.
Strategies to Convert Them
- Personalized Retargeting Ads: Show dynamic product ads with discounts or free shipping.
- Email Campaigns: Send abandoned cart reminders or limited-time promotions.
- On-Site Retargeting: Display personalized pop-ups or banners for returning visitors.
- Leverage Social Proof: Highlight reviews or low-stock alerts to create urgency.